The Media Coach 16th May 2014

Walking the talk; Google Glass; Small Business Book Awards; A tuneful ship; Breaking up the studio; Language - Sincere, Simple, Positive; How local TV news works; Are you Grey?; An interview with Frank Furness; Music from Ainsley Diaz Stevens

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The Media Coach 9th MAy 2014

Eurovision Song Contest; Google Glass; The Kings and Queens of Eurovision; Jeremy Clarkson; Perform like  Pro; Don’t make a song and dance of it; Communicate like a band; An interview with Baroness Tanni Grey-Thompson; Music from Ultravox

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The Media Coach 2nd May 2014

UK Blog Awards; Virtually in New Zealand; Brewdog bites; Bob Hoskins; Max Clifford; Never ever wing it; How to avoid being Paxoed; Be Original, Be Relevant, Be There; An interview with Gered Mankowitz; Music from Dawn Langstroth

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The Media Coach 25th April 2014

Shakespeare’s Tragedy - MoyesBeth; Molly at Eurovision; Andy Warhol; Nigel Farage; A few words after dinner; They didn’t give me enough time; Go your own way; An interview with Dale Irvin; Music from Ashton Lane

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Excerpts from The tragedy of MoyesBeth, by William Shakespeare (sponsored by Biro pens)

Act 1 Scene 1

A blasted training ground

Three players are huddled round a brazier. Vidic, Ferdinand and Giggs

Giggs : when shall we three win again, in thunder lightning or Old Trafford?

Ferdinand: When the hurlyburly's done, When the Premiership's lost and won. Or just lost, actually.

Vidic: I must away to Milan, or at least somewhere with a decent manager

Enter Lord MoyesBeth

MoyesBeth: OK lads, we must stir our loins and lay low the foe Man U on Saturday

Giggs: But boss, we are Man U

MoyesBeth: Really?

Act 2 Scene 1

MoyesBeth’s office

MoyesBeth: Is this a teamsheet which I see before me,
Kagawa toward my hand? Come, let me change thee.
I love thee not, and so I sub thee still.
Art thou not, Fellaini, capable
of shooting on sight? or art thou but
A selection of the mind, a false creation,
Proceeding from my defence-oppressed brain?
I see thee yet, poor form as palpable
As yet another home draw.


Act 3 Scene 4

A pre-match warmup

Enter the ghost of Sir Alex and sits in the duogut

MoyesBeth: Avaunt! and quit my sight! let the Racing Post hide thee!
Thy bones are marrowless, thy tea is cold;
Thou hast no speculation in those eyes
Which thou dost glare with!


Act 5 Scene 5

A boardroom.

Lord MoyesBeth enters, followed by Lord Glazer

MoyesBeth: No man who is born of football can harm MoyesBeth

Lord Glazer: But Glazer is born of money. Take that, MoyesBeth

MoyesBeth pockets a five million pound cheque and exits

Exeunt all, pursued by a crowd of distressed gentllefans

 
Image : Creative Commons license

The MediaCoach 18th April 2014

Happy weekend!; UK Blog Awards app; The Small Business Book Awards; Lui Bolin; Silence in court; The practice of practice; No sleep for the media; Four social media tools; An interview with Jolene Jang; Music from the Lost Hollow Band

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The Media Coach 11th April 2014

This week; Peaches Geldof; Oscar Pistorius; Maria Miller; Mickey Rooney; Oops on a boat; Where’s the connection?; Being Media-ready; Do you take your own social media advice?; An interview with Elizabeth Wright; Music from We Are Kodeta

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Ten tips for Anti-Social Media

With all the attention paid to Social Media, there's been little focus on its related discipline, anti-social media. Here are a few tips to make sure that you know how to use anti-social media for no gain and scant profit: 

1) Promote yourself relentlessly, at all times. Make sure that every message is a selling one, so that your friends and followers understand what you are really about.

2) Never offer help. Why give away something that people should pay you for?

3) Re-send messages from experts, to give the impression that you have the same thoughts. Occasionally "forget" to mention their name to reinforce this impression.

4) Hide your identity behind a silly name or jumble of letters. You don't want to end up on a spammers list, do you?

5) Try to get as many people to follow you as possible, but ignore them completely. They are just your potential customers, so they have nothing to offer you.

6) Cut and paste articles and pretend that you wrote them (or at least hint at it by making it hard to spot the name of the original author).

7) Automate everything so that you never have to be at your computer, There are better things to do than listen to the dull conversations in social networks.

8) Constantly promote money-making schemes that you don't use yourself (because they don't work). You can make loads of money selling these as an affiliate.

9) Insult and abuse others, to damage their reputations and reduce their chance of getting work.

10) Never miss an opportunity to tell people that they are doing it wrong, and you are doing it right. They will get the message eventually, and give up, leaving you the winner. 

There you go. If you follow these rules on a daily basis, your business will change dramatically, albeit in the wrong direction.

The Media Coach 4th April 2014

This week; Tabloid headlines; Our new TV studios; Working the Room; A two year old hero; Anti-Zombie Pong; More rhetorical devices; Seven Media Deadly Sins; What time are you on?; An interview with Rod Sloane; Music from Katie Sutherland

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The Media Coach 28th March 2014

This week; An online speaking course; Virtually speaking; Facebook comes up trumps; High voices in Turkey; Five elements of a strong speech; Five media myths; Anti-social media - ten tips; An interview with Karl Mecklenburg; Music from Mick Terry

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The Media Coach 21st March 2014

This week; Land of my Fathers; Virtually in Abu Dhabi; Your Virtual Book Tour; Tony Benn; Grant Shapps; Did they really mean that?; Seven tips for Radio; Set your content free; An interview with Patricia Fripp; Music from Mick Wilson

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The Media Coach 14th March 2014

Volunteering in Glasgow; Happy birthday web; Bob Crow; Dunking biscuits; Moving the chairs; News or “not News”; The web for knowing, a handshake for closing; An interview with Barry Lewis Green; Music from Ainsley Diaz Stevens

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The Media Coach 7th March 2014

BBC3 goes; Danish sarcasm - bloody Vikings!; Ellen DeGeneres; Paddy Power; This joke is brilliant; Prepare your media ad-libs; How to take online complaints; An interview with Cindy-Michelle Waterfield; Music from Henrik

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Ten essential elements of an Oscar acceptance speech #Oscars

Our parents taught us to always say thank you. It's the right thing to do. If you receive an Oscar, here are some things to think about when you deliver your speech of thanks.

1. Stay on time. If you have no guidelines, two minutes is enough.
2. Stay relevant. Talk about the award, not your life story.
3. Thank people who have helped you. It needn't be a long list, simply mention the three or four most significant, and add "and many others I don't have time to mention"
4. Be humble. Winning an award is an honour, not an expectation.
5. Avoid jokes. You're not there to do stand-up comedy.
6. Avoid notes. You can easily speak for two minutes without prompts.
7. Be sincere. And no, you can't fake that.
8. Say how you feel. Being a little teary is OK. Blubbing constantly isn't.
9. Be gracious. Praise the others on the short-list
10. Remember to thank the Academy. First and last.

Lastly, smile as you return to your seat. You are entitled to!

Picture credit : Creative Commons licence