Friday, August 29, 2014

The Media Coach 29th August 2014

A tribute to Warren Evans; Storming off a Bake-Off; Killing a dinosaur; Believe it, Say it, Do it; Trouble, Trouble, Trouble; Sticking together on Social Media; An interview with Susan Luke Evans; Music from Lost Hollow

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Friday, August 22, 2014

The Media Coach 22nd August 2014

Home from the hols; Events coming up; Donald Sutherland; Ian Poulter; Consider your language; Increase your Mileage; No more happy talk; An interview with Hayley Foster; Music from Jim Boggia

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Friday, August 15, 2014

The Media Coach 15th August 2014

Predicting the future; The Lion King flash mob; Something completely different; Dump the sandwich; Monitor your media coverage; Getting the social media X factor; An interview with Hayley Foster; Music from Henrik

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Thursday, August 07, 2014

The Media Coach 8th August 2014

Copy, emulate or originate?; JustPark your Mini; Wikipedia and a monkey; If you must use powerpoint; You should see what our rivals do; Three content curation tools; An interview with Bob Mills; Music from Ainsley Diaz Stevens

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Thursday, July 31, 2014

The Media Coach 1st August 2014

Sunshine on Carnoustie; No more silly stories; A bit of jailhouse rock; Usain Bolt; Three wise speakers; How should I behave on TV?; Don’t worry about the numbers; An interview with Stephen Harvard Davis; Music from Mick Terry

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Thursday, July 24, 2014

The Media Coach 25th July 2014

Keeping my head down in Carnoustie; The Commonwealth Games opens, just; Dora Bryan; Fun Friends Wine; Seven ways to create great speaking events; I don’t know what that means; Five tips for a thriving online community; An interview with Hugh Pym; Music from Nugent & Belle

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Thursday, July 17, 2014

The Media Coach 18th July 2014

Hot, hot, hot; Sunshine north of Leith; Bullets at BarryBuddon; Wikipedia; Johnny Winter; Daft weather advice; Five ways to improve your speeches; May I please make my point?; Company newsletter syndrome; An interview with Jane Milton; Music from Ashton Lane

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Friday, July 11, 2014

The Media Coach 11th July 2014

Bonny Scotland; July 4th in America; Holiday spam; Air New Zealand oops; Are you a second-hand speaker?; The ego has landed; Is it the medium or the message?; An interview with Thom Singer; Music form Mary Sarah

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Friday, July 04, 2014

The MediaCoach 4th July 2014

July 4th; Hanging around with great speakers; Rob Cantor; A real mug; How to deliver a strong speech; What’s in a media kit?; How to drive people away from your blog; An interview with Martin Laschkolnig; Music from Ainsley Diaz Stevens

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Thursday, June 26, 2014

The Media Coach 27th June 2014

Find My Dad’s Camera; The World Cup - or not; Felix Dennis of Oz; Phone Hacking mugs; How to have stage presence; What exactly is News?; George Orwell’s five rules of blogging; An interview with Tristan Gooley; Music from Sophie de Winter

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Friday, June 20, 2014

The Media Coach 20th June 2014

Techfest at ExCeL; A social media disaster; Clever KitKat; Equality goes wrong; Would you like three?; I’m not talking about that; Social media honesty and openness; An interview with Jana Stanfield; Music from Sophie de Winter

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Tuesday, June 17, 2014

Ten Business lessons from the Eagles

One of the most successful bands in the world, the Eagles, brought their "History of the Eagles" show to the O2 in London last night. They didn't disappoint, delivering note-perfect versions of dozens of hits from their back catalogue, and delighting (as far as I could tell) every member of the audience. OK, they've been at it for over 40 years, but they've had their ups and downs. Seeing them last night made me think about why they have been so successful for so long, and what we can all learn from them. Here's my take on it:
  1. Put on a show It's about making sure that everything fits together, in the right order, for the right reasons. Nothing happens by accident (though they prepare for the unexpected too). Even the ad-libs were carefully crafted. If you treat your business in the same way, you'll be remembered as a real professional.
  2. Hit the stage running. There's no time to warm-up when you're in front of an audience. You need to be ready to go a minute before you are called on to appear. That's true for any business encounter.
  3. Give the customers what they want. You need to know your audience, or your customers. It's easy to find out what they want by listening to them, or even by asking them. The Eagles played for three hours, and people knew the words to just about every song.
  4. Rehearse. Or to put it another way, practice. The smooth running of any operation only happens when you've done it several times before. If you don't practice, you'll get it wrong at some point.
  5. Be consistently great. For some people, that show was the one and only time they will see the Eagles. Their impressions depend on what happens. Remember that every time you have a chance to make an impact, you should take it.
  6. Acknowledge your helpers. Former band members Bernie Leadon and Randy Meisner were mentioned, with the Bernie on stage for some numbers. There was a call-out to songwriters Jackson Browne and J D Souther too. Always remember who got you where you are today.
  7. Keep in touch. This is one of the most important lessons of all. Keeping in touch with people takes very little time, and reaps huge rewards. The Eagles have a huge fan base, and communicate with them regularly.
  8. Stay fit. Business is tough, and you need to be fit to cope with the demands. Staying fit is pretty much within your control. The four band members have a combined age of 265 years, but you'd never know it.
  9. Take breaks. There are no prizes for working all hours. You need to get your head up and go and do something else, which will definitely make you more creative and productive. As Glenn Frey said last night, "31 songs with no bathroom break - that's not gonna happen"
  10. Have fun. This is really what it's about. When you have fun in business, others do too, and that makes you more attractive to work with. There's no doubt that The Eagles enjoy their "work"! Don Henley called it "the best damn job in the world"

Picture Credit:  Creative Commons Attribution-Share Alike 2.0 Generic license.

Thursday, June 12, 2014

The Media Coach 13th June 2014

This week; World Cup Fever; Rik Mayall; All by myself; Police gnomes; What’s your Aesop?; Bridge over troubled water; Do as you would be done by; An interview with Paul Cook; Music from Mick Wilson

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Friday, June 06, 2014

The Media Coach 6th June 2014

70 years since D-Day; A sarcasm detector; Katy Perry; Making it bigger; Off the cuff; While you are here; Don’t be a social media snob; An interview with Marianne Abib-Pech; Music from Ashton Lane

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