Reality shows keep going; Is Wales really sexy?; A Professional passes on; A daft burglar; Play from the baseline; Life’s a pitch; Digging deep in Twitter; An interview with Carl Leighton-Pope; Music from Lisbee Stainton
Tuesday, November 26, 2013
you know who's been in tears about their looks in "I'm a Celebrity.." ?
What did you think of "Day of the Doctor"? What's your view on
Jonathan Trott's return to the UK? Do you agree with Russell Brand's
call for a revolution?
These are the sorts of questions that
your audience members will be discussing. It's popular culture, and my
view is that speakers should know what's going on in these
conversations. I'm often surprised when I hear speakers say on stage "I
don't watch television - it's all rubbish" or "Sport is boring". That
may be your personal view, but it doesn't help to make a connection. I
prefer Borgen to Corrie and I'd rather read The Guardian than The Sun,
but I still know the storylines in the soaps and the headlines on the
I'm not suggesting you should spend hours each day
watching Holly and Phillip or browsing the Mail Online's sidebar of
shame. But you should at least know who or what they are. For me,
connection is about referencing things we have in common, whether we're
on stage, answering questions, or chatting before and after the gig.
We're communicators after all. Shouldn't we be aware of what popular communication is about? What's your take?
Thursday, November 21, 2013
The Gettysburg Address; The first ever Klout-a-Thon; Lost in IKEA; A tea party with a lion; The intellectual outlaw; Text yourself on air; Twitter up your event; An interview with Lesley Everett; Music from Lisbee Stainton
Thursday, November 14, 2013
The Exceptional Speaker; An online course for brilliant speaking; Harold Percival; A UKIP wreatht; Pendats Unite!; Bait your Hook; Don't throw fuel on the fire; An interview with Sean Weafer; Music from Cory Fox-Fardell
Tuesday, November 12, 2013
1) Be very, very good at what you do. That's a given, but many bookings come on the back of a great delivery. Your speaking is your best marketing.
2) Maintain a constant presence. You need to be front of mind for anyone who might book you or refer you. That means being visible. (If you don't know how to do that, call Dave Avrin)
3) Tell others what you do. Yes, blindingly obvious, but if it's hidden in a cryptic title or vague jargon, no-one will understand it. Clarity please.
4) Ask for more business. Your best chance of a booking is from a client you already work with. They love you already. Just ask them what else you can do to help.
5) Eat well. Have breakfast, lunch and dinner with colleagues and prospects (thanks to Matt Crabtree for this tip). Good food fosters good relationships.
Thursday, November 07, 2013
Reality shows hare climaxing; How to deliver a brilliant speech; A champion jockey; The Mayor of Toronto; A speech is a two-way thing; Let’s hold a press conference; Hanging out on Google +; An interview with Jim Lawless; Music from Lisbee Stainton