The Media Coach 28th February 2014

Tabloids on trial; The Toscars; A flamenco legend; Adidas and the wrong T-shirts; Ten tips for perfect pitching; How to deliver a powerful interview; The fine art of social notworking; An interview with Mikki Williams; Music from Ainsley Diaz Stevens

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The Media Coach 21st February 2014

The BAFTAs; Glow in the dark reindeer; Russian punk police; Dame Helen Mirren; Two French Chefs; The Intro and the Outro; Five ways to get noticed by broadcasters; Elmore’s rules; An interview with Pickevent founder, Jose Bort; Music from Nugent & Belle

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Being a Master at being a Master of Ceremonies

 

The BAFTA awards ceremony last night was a glittering affair, with stars receiving their well-deserved accolades, and mostly mumbling a few words of thanks. For me, the star of the night was the host, Stephen Fry, who managed the evening with style, panache and humour. None of that was accidental, but required a great deal of preparation, rehearsal and discussions with the organisers. 


The MC of an awards ceremony or a conference is a critical role. It's far more than reading out the introductions. As well as preparation, it requires a calm demeanour, the ability to fill time, respect for everyone in the audience and on stage, and keeping the focus away from themselves, and on those being celebrated. Those of us in the Professional Speaking Association who have specialised in this kind of work for many years know that being the host requires at least as much, if not more work than delivering a great keynote.


Here are my tips for becoming a master MC.



1) Preparation
The MC's role begins months before the event takes place.  Preparation, as ever, is very important. As soon as the speakers have been selected, make contact, explain your role, and ask them to supply an introduction. Be sure to ask if there are any matters that are concerning them, such as rehearsals and audio-visual requirements. It isn't your job to resolve these issues, but you should act as a go-between to ensure that everything is covered.

2) Outward focus
It's your job to make the speakers or award winners look as good as possible.  It's not about stealing the show. You aren't there to tell jokes and stories (unless you have to fill, but more of that in a moment). There will usually be an event organiser who will arrange a timetable for the event. They are a critical contact for you, and you should keep in close communication with them at all times. When the speakers arrive for their rehearsal, you should be there with them to check their introduction, handover, and what to do if the technology fails. You will be expected to literally step in and cover if anything should go wrong.

3) Organisation
It's perfectly acceptable (in fact essential) for the MC to take notes on stage. There may be formal announcements, or a precise form of words that a speaker insists on. You don't have to learn their introduction, but you should practice the technique of reading a phrase at a time and looking at the audience when delivering it. You should mention the name of the person you are introducing only at the end.

4) Control
During the speech, you need to keep an eye on timing, and alert the speaker with a pre-agreed signal if time is running out. If you have to fill in time while a speaker prepares, or during a technical hitch, you need to keep the audience informed and entertained. Your job as a professional is to keep the event on time. If that means shortening a break, that's what you do. Slippage through a day is a common fault, and is disrespectful to both the audience and the later speakers.

5) Thanks
Ensure that everyone is thanked before the event closes. That includes the organiser, the venue and all the backstage and front of house staff. Congratulate the speakers or winners again. Then you can relax and have that refreshing beverage you've been looking forward to all day. 

6) Post-event
Your role is not complete until you have sent a post-event review, suggesting improvements and maybe positioning yourself to host the event next year. After all, they deserve a professional. 

Image Credit: Wikipedia Creative Commons licence

The Media Coach 14th February 2014

Sunshine and Floods; A great story from Sochi; Sid Caesar; Sam Rubin; Toughen up your speech; Please release me; I’m on the train; An interview with the co-founder of the UK Blog Awards, Becki Cross; Music from Klara Kjellen

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The Media Coach 7th February 2014

Winter Olympics; David Vine; Twitter lunacy; Phillip Seymour Hoffman; Mamoru Samuragochi; To thine own self be true; Who are they going to call; Don’t market to online communities; An interview with Jennifer Kahnweiler; Music from Geoff Gibbons

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