Like a third of the UK population, I watched the final of "Britain's Got Talent" on Saturday night. The eventual winners, Diversity, probably came as a bit of a shock to the organisers, as evidenced by Sunday's press conference at the headquarters of Sony Music. Clearly, they were expecting a singer. According to reports on the BBC, Simon Cowell did not appear at the press conference.
The story of Susan Boyle has generated astonishing publicity, showing how social media can now spread fame far and wide in an instant, particularly when combined with a rags-to-riches story. However, instant fame can also disappear instantly. It looks as though Susan is caught up in a media whirlpool that has left her senses reeling. I'm not in the least surprised that she needs to take a few days out of the limelight.
Far be it from this old hack to sniff a PR stunt. However, the headlines on the UK papers today are about Susan Boyle, not Diversity. As I write this, she is top of the trending topics on Twitter. When she emerges from her sojourn in hospital, I suspect her fame will be enhanced. Provided she can cope with the publicity roller-coaster, and is treated sensitively by her PR minders, her story will run and run.