Friday, September 24, 2010

MediaMaster, MediaMug 24th Sept

Rock legend Sir Paul McCartney is embracing the digital era, having signed a deal with Hewlett Packard (HP) to digitise his lifetime artistic output, including music, artwork, photographs, paintings and videos. The work will be stored in a private "cloud" created by HP and controlled by Sir Paul and his company. Lynn Anderson, vice president of HP's influencer marketing group told BBC News "Sir Paul is a perfect example of how cloud, social media and mobile computing can come together to deliver a unique fan experience". (Now there's a quote that needs work). Anyway, Sir Paul takes the MediaMaster trophy this week. There's a rumour that Mick Jagger may also be planning a private cloud (insert your own song title joke here).

Sometimes broadcasters forget that they are there to serve their audience. It happened to Chris Evans in his last days at Radio 1 some years ago, and it happened to Dave Lee Travis on the same station some time earlier. Maybe it's a Radio 1 syndrome, since the latest culprit is breakfast show host, Chris Moyles. On Wednesday's show, he went into a 30-minute rant about how he hadn't been paid by the BBC since July. OK, that's bad, but it's not something his listeners particularly care about, or want to hear. He's played it down since, but the damage has been done. Apart from being MediaMug of the week, I wonder how long before a replacement is sought by his employers?

1 comment:

TJ said...

Getting a crowd to check out Sir Paul in HP's cloud should be relatively easy. The real question is, can it be done in a meaningful or profitable way for lesser stars who don't have as large a fan base?