Sit and listen for a while, and I'll tell you of the five magic spells that will get you noticed on social media. Otherwise there will be just a deathly silence...
Take time to find out what is being said about you, your brand and your sector of the market. Set up alerts, monitor chatter, and use software tools such as socialmention to get a feel for what is going on.
Get involved. Join the debates, and offer your advice and opinion, without over-marketing yourself. It's all about engagement, and being part of the community.
Be helpful, without thought or expectation of something in return. Either offer direct advice, or point to somewhere else where good information can be found (not necessarily your website). If you promise to find something out and report back, make sure you keep your promise.
Visit your favoured social networks often, and become well-known there. If you post blogs, send out ezines or upload podcasts, make a commitment and publish regularly.
Become known as an expert in your niche. Do your research, demonstrate the techniques you recommend, and stay ahead of the game by sheer hard work. Find a small niche and own it.
OK, wizard, you can take your wand and go now.