Thursday, February 02, 2012

Tips for mobile Facebook

Where do you check Facebook? If you have it on your smartphone, the answer is probably "just about anywhere I have a few seconds to spare". That could be waiting for a train, while grabbing a sandwich, at the gym, in a bar waiting for friends, or even (well, maybe this is not you) in the toilet cubicle. OK, even if you don't check Facebook on the go, a lot of people (or potential customers as we sometimes call them) do. That means you have to take peoples' habits into account when you design your Facebook pages. 

Here are some tips for your Facebook content that fits both the small screen and the short attention time:

  • Get to the point quickly
  • Stick to one simple message
  • If there's a call to action, keep it high on the page
  • Keep any graphics small
  • Avoid animations - stick to text and icons
  • Encourage likes
  • Make it easy to share
  • Make it fun
  • Don't make people go through several screens
  • Thank people for clicking/liking
Of course, the above advice doesn't only apply to Facebook. It applies to your website, and any other type of your content that people may access on a phone too.

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