Thursday, March 29, 2012
How to be a social media magnet
There's a lot of advice about how to use social media to attract business. Some say you need a gazillion followers. Some say you need to automate all your posts. Some say you need to post to every network. I say it's rather simple, so allow me to offer three strategies.
1) Deliver consistent, high-quality content There are two aspects to this (obviously) - consistency and quality. It's no use posting a large volume of material once every few weeks. Little and often is much better. It needs to stand out, so quality is vital. "How-to" lists work well (yes, I know....)
2) Engage in conversation It's social media, not broadcast media. I've seen many streams of tweets and Facebook posts that are simply links to articles, videos and webpages, with no attempt at dialogue. That's no way to build rapport. People want not only advice, but a chance to interact with you.
3) Promote others It's not all about you. If you see a good article, talk about it and link to it, even if it looks like a competitor. If people see you as a curator of valuable information, they will notice and remember you.