The title of this blog is a phrase that first heard used many years ago by the great speaking coach, Patricia Fripp. She was coaching an up-and-coming speaker who had clearly heavily modeled their content, style and delivery on a famous speaker. Patricia was forthright in her feedback, asking "If you can't be yourself, why get on stage at all?"
In my opinion, it's terrific advice, and not just for speakers. Being
authentic is what your customers respond to. If you pretend to be
something you're not, your mask will slip at some point.
You don't need to copy phrases or funny lines from elsewhere.
need to cut and paste content from other people's blogs and websites.
You don't need to make false claims about being "The world's leading...." or "The UK's most sought after......".
You don't need to pretend that you
just had an idea when you really heard it years ago somewhere else.
You need to write your own stuff.
You need to have your own point of
You need to be authentic and honest.
You need to be a first-class