You remember those news images when the Berlin wall came down? It's unlikely that anyone under 40 in your audience will. That was 24 years ago. And those naughty Sex Pistols? then you're talking to over-50s - the punk rock era was 36 years ago.
I don't know about you, but at this time of year I pause to review the reference points in my speeches. The stories, the characters and the historical incidents all age at the same rate that we do, though the average age of our audiences remains the same.
Of course, many stories - often personal ones - are timeless, since they relate to emotional rather than temporal issues. However, leaving a speech unchanged, year after year, may mean that your connection with your audience wanes.
Why not take a few hours to consider what stories and references you can replace or update? Your audiences will notice and appreciate it.
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