Wednesday, December 31, 2014

MediaMasters and MediaMugs of 2014

In my regular ezine, I highlight superb media performers and absolute dunces for a weekly accolade. Now that 2014 is at a close, I've been reviewing the fifty selections to find the top three star performers and those who should never be allowed near a microphone again. Here, in traditional reverse order, are my selections:

MediaMaster of the Year

Third place

I'm obliged to my good friend Paul Cook for spotting the third placed MediaMaster. Paul went to see Katy Perry in concert a few days ago in London (yes, he's allowed me to say that). He told me that in the middle of her set, she sat at the front of the stage, holding a pint of beer, which she then tasted and admired. It was London Pride. Nice move. I bet she drinks Guinness in Dublin and Newcastle Brown in, er, Newcastle. OK, it's a little bit staged, but she's making much more of an effort to connect with the audience than performers who shout 'It's good to be back in [insert name of town here]"

Second place

A political MediaMaster in second place (yes, I know, but it's my call). Although Alex Salmond lost the independence referendum in Scotland, and resigned his posts as leader of the Scottish National Party and as First Minister, he still performed extremely well on the media. Having marginally lost the first debate with Alistair Darling, he stormed back to easily best him in the second. He also behaved with great dignity in defeat. With his new political ambitions, we haven's seen the last of him. 

The winner  

The late parliamentary sketch writer, Simon Hoggart. I admired him for his wit, intelligence and the fact that he had the greatest respect for the institution of parliament. Even his targets loved him, since he was never spiteful, but spot-on and incredibly funny. He described corpulent Tory MP Nicholas Soames thus: "You could tow him out to a village fete and charge children 50p to bounce on him." After a speech by former Deputy Prime Minister John Prescott he said: "And the English language slunk through its own back door and drew the curtains." And of the unusual hairstyle of a Tory MP, he said "It's as if My Little Pony had been in a terrible accident and its tail had been draped over Mr Fabricant's head". Hearing the news of Mr Hoggart's death, Michael Fabricant changed his Twitter image to a My Little Pony in tribute. Wonderful.

MediaMug of the Year

Third place

Ed Miliband, leader of the Labour Party, gave his final party conference speech before the 2015 General Election. As usual, he spoke with few references to his notes. Unfortunately, by his own admission, he forgot two important sections of his speech, about the budget deficit and immigration. His error was noticed immediately by reporters who had been sent advance copies of the script. Though Mr Milliband tried to make light of it, it's an embarrassment that will return to haunt him in the election campaign.

Second place

The managing director of John Lewis, Andy Street, won't be too welcome in and around Paris for a while. In a recent event for entrepreneurs, he said France was "finished", adding: "I have never been to a country more ill at ease. Nothing works and nobody cares about it." He went on; "If you've got investments in French businesses, get them out quickly." Warming to his theme, branded the Gare du Nord in Paris "the squalor pit of Europe", in contrast to London's revamped St Pancras station at the other end of the Eurostar line. He later said the comments were not meant to be taken seriously but that he "clearly went too far". How true.

The winner

Gerard Depardieu. His media interview claims are so ridiculous it's hard to believe he even said them (but he did). He claimed that despite having had a heart bypass operation, he drinks fourteen bottles of wine a day. Yes, fourteen. He also said that it doesn't make him drunk, and if he feels a little woozy, a ten-minute nap followed by a glass of rose wine and he's fine again. He took Russian citizenship in January 2013 as a protest against France's 75 per cent tax on the rich, and recently came under fire for suggesting Ukraine was part of Russia. He's also been banned from Air France for urinating in the aisle of a plane. Just occasionally, words are not enough.

Here are the lists again:

MediaMaster: 1. Simon Hoggart  2. Alex Salmond  3. Katy Perry

MediaMug:  1. Gerard Depardieu  2. Andy Street  3. Ed Miliband 

So there we have it. No gongs, no trophies. Just my personal selection. What's your view?

Image credits: Creative Commons licence

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