The eagerly-awaited "news conference" from Tiger Woods took place today. Actually it wasn't a news conference at all, it was a 14-minute scripted statement. There were few reporters present, and no questions.
Tiger was clearly emotional, which is understandable. It's been close to 100 days since his drive hit a tree in Florida. His mother sat in the front row, but his wife, Elin, was absent. I think that was probably the right decision, since to have Elin at his side (like a wife who "stands by" an errant husband) may have been too stage-managed. They clearly still have a lot to discuss.
In terms of Tiger's handling of his media and personal crisis, I am only qualified to comment on the former. His personal life, as he said, is only a matter for him and his close family.
In terms of the media, I believe that his appearance today was well-planned, but ultimately counter-productive. He did not offer many answers. There was no date to return to golf and no clear information about he intends to do in future. He apologised to many people, but he could and should have done that a lot sooner.
I suspect that all he has done today is to prolong media interest in his story, which is probably the opposite of his intent.
I'll be saying more about Tiger's performance on Talk Sport radio this evening at around 11.20 pm. Feel free to ring in and comment.