Saturday, August 20, 2011

Has X Factor lost the X Factor?

I know, many of you don't care about X Factor, so if that's the case, please look away now. No need to tell me how much you hate it.

For those still with me (both of you), I hope you'll be joining me (virtually as it were) in front of the show when it returns tonight with a 75% new judging panel.



Will Gary Barlow be nice to everyone? IS Louis Walsh still confused? Will Tulisa Contostavlos look more like Cheryl Cole every week? Will anyone remember who Kelly Rowland is? And will the absence of Simon Cowell drive away viewers?

We'll get a good idea tonight. I will be watching.

If you want to hear my take on the questions above, I will be pontificating on BBC Radio 5 Live tomorrow morning.

I wonder how many times Louis will say - "You know - you could win this...."

Thursday, July 21, 2011

The Wizard of Oz stays behind the News Corp curtain

So the big day came and went, and the highlight of the Murdoch's appearance in front of MPs was "Tiger Woman" Wendi Deng who sprang to her husband's defence in the face of a foam pie assault. I hear that the clip of her one-person rapid reaction force has now been watched tens of millions of times in China.

Alas, that will be the memory of the day for many. We learned little of what really went on in News Corp, or News International, which are apparently run by a father and son team, one of whom is confused and amnesiac, the other puzzled and unaware. It was hard to reconcile their demeanour with the power that both still wield in the tangled worlds of media and politics.



So was it all an act? To a large degree, I suspect it was. Not only was Wendi Deng sitting behind her husband and stepson, but a slight, balding man called Joe Klein was also keeping a close eye on things. He was taken on only last year by the Murdochs, and is a serious political and legal player. He was the man behind Bill Clinton during the Whitewater scandal and a few other local difficulties. He joined News Corp after a stint running the New York School system, after getting a call from Mayor Bloomberg. When there's a tricky problem, Mr Klein is the man that big-hitters turn to for advice.

Naturally, both James and Rupert Murdoch have received media coaching in advance of their appearance. The signs were clear, from the way both responded to questions. They had been given a few key phrases and gestures to use, not to mention advice on body language. The initial exchanges, where Rupert Murdoch interrupted his son to say "This is the most humble day of my life", were choreographed. That phrase was designed to become a headline, and did, all around the world. (Of course, it later became "Humble Pie")

Overall, little light was shed on the goings-on anywhere in the huge media empire. The Wizard of Oz has not come out from behind the curtain.

Monday, July 18, 2011

The Four Great Pretenders of social media

In my opinion, there are several types of pretender on social networks. Here's how I describe them:

1) The pretend expert These are the people who publish reviews of new products and services, sometimes before launch. They haven't seen or tried the new stuff themselves, but have simply read all the reports from people who have, and pulled together a summary which makes them look as though they are "in the know".

2) The pretend writer These are real crooks, in my opinion. They reproduce articles and blog posts written by others, with no accreditation, leading people to believe they wrote them. Sometimes they even claim the writing credit. Sad indeed.

3) The pretend journalist This is a type I'm seeing more often. they pick up online news alerts or listen to broadcast sources, and then announce the "news" to their friends and followers. They overlook the fact that if people are interested in a story, they will have the same alerts set up. If there was an attempt to comment on the news, I could see the point of it, but simply sending out "news" seems utterly pointless. News sites do it better and faster.

4) The pretend friend of celebs They continually "chat" to celebrities on Twitter and Facebook as though they are pals. 99% of it is one-way traffic. Occasionally, they will receive a response, which they will talk about for weeks.

What do all these fakes have in common? I suspect it's a desire for status - to be seen as an important member of their online community. Alas, I think it's all wasted effort. It would be far better if they posted their own views and experiences, offered their unique perspective, and engaged in debate. It would provide some genuine credibility, not to mention some much-needed self-respect.

Saturday, July 16, 2011

Seven Habits of Purple Cows who moved my Fish

I was chatting to a fellow speaker a while ago over a few single malts, and the topic of "business gurus" came up. Having been on the international speaking circuit for many years, we've seen them all, and know many of them personally - Stephen Covey, Ken Blanchard, Stephen Lundin, Spencer Johnson, etc...

So we got to thinking - what if we were to write a best-selling business book? What's the secret? We came up with a set of rules, which I'm happy to share with you. By the way, we mean no offence to our best-selling chums. This is merely a piece of flim-flammery.

1) A heart-warming, simple parable. It doesn't have to be true, though it helps if it is. It should contain a simple lesson that can be absorbed in under a minute.

2) No pictures. They just confuse people, and attract copyright fees. They also don't work on the Kindle, your potentially largest source of revenue.

3) Keep it short. Large print, short sentences and chapters no more than five pages long. No point flogging yourself to death writing it.

4) Get a ghostwriter. Even a short book takes time to write, There are plenty of unemployed scribes who will produce the necessary words, and then keep quiet about their involvement, for only a moderate sum.

5) Have a colourful cover. You want it to stand out on a webpage and in a bookshop. Most people won't read it anyway. Make it easy to find and buy.

6) Make it repeatable. Set up something that can be turned into a series. We're looking at a lifetime of income here.

7) Become a "character". Shave your head, wear something odd, develop a quirky way of speaking. People will think you're worth talking to.

There you have it. Frankly, we decided we still couldn't be bothered to write the book. Maybe you will.

Monday, July 04, 2011

Ed Milliband - a media failure? Not on this evidence

There's been a lot of social media chatter about his BBC interview, where Ed Milliband gives almost exactly the same response to a series of questions. On the face of it, he appears to have lost the plot. But it isn't what it appears to be.


I'm in no doubt that Ed Milliband believed, and may even have been told, that this was an exercise to capture a sound bite. It's a common technique these days, where short clips from talking heads are used to compile a news package. It's an essential technique that I teach to my media clients. It has no resemblance to an as-live discussion, and is designed to ensure that the best possible clip is used.

Here's the evidence:

1) The interviewer is never in shot. There are no "noddies" or over-the-shoulder shots, which would have been edited in to a normal discussion.

2) The interviewer is not identified, and I don't recognise the voice. This suggests that a junior reporter was sent to capture a sound bite, and that his questions were not intended to be broadcast.

3) The questions are asked in a laconic, or even lazy style, suggesting that they were not meant to be heard.

4) Ed Milliband may not be the sharpest knife, even in the Milliband drawer, but he's bright enough to know how to vary his answers in a discussion.

5) Mr Milliband is delivering "complete" answers, by including the point of the question. For me, this is the key evidence, since that is exactly how to deliver a stand-alone sound bite.


In short, the interview has been presented as something it was not. It was probably an editorial mistake. I hope that's all.

Poor Ed Milliband has been castigated for something which is not what it has been portrayed as. Like him or not, it's simply unfair.

Tuesday, June 21, 2011

The Wimbledon Guide to Email

Here are seven tennis-inspired email tips:

1) Get it back over the net. Focus on responding to emails within 24 hours, even if you don't have the full answer. People value a response of any kind, and it will stop them asking "did you get my email?"

2) Be aware of the other person's style. Try to respond in a manner that is appropriate for the person you are dealing with.

3) Stay within the court boundaries. Stick to the topic in hand, and don't wander about all over the place. Stay focused.

4) Keep the outcome in mind. It's not just about occasional point-scoring, there's probably a longer-term goal in mind.

5) Serve when it's your turn. Be helpful, and remember that at least half the time, your job is to serve.

6) Ask the umpire. Sometimes, you may need to consult a third party to resolve a dispute.

7) Accept the result gracefully. Whether you get the outcome you want or not, accept either outcome without gloating or complaining.

In praise of - Media Studies

OK, I obviously have to make a huge declaration of interest here. I'm a media guy. I made my first radio broadcast, aged 14, in 1967. I'm not exactly unbiased.

I've been in many discussions over the years, both on and off the media, about the value of "media studies", both as a subject examined in schools, and a degree course. In most debates, one protagonist argues it's a "soft option", while I defend its value and equivalence. Neither of us shifts our position, the phone-in guests usually take the "soft option" view, and we're halted by the traffic report (on radio at least).

Our 14-year-old daughter has just selected media studies as a GCSE option. She's bright (gets it from her mother), and is taking nine other subjects, including Russian, History and English Literature. I'm also a governor at her school, and the "link governor" for media, art and drama (each governor takes a special interest in a topic area). Accordingly, I've studied the syllabus, sat in on lessons, and talked in detail with the staff.

My conclusion is that media studies is not only academic, but it brings in many aspects of other subjects, such as literature (storytelling and the story arc), technology (computer generated image production), business studies (marketing of film, especially via social media) and psychology (acting and emotion). Getting an "A" is as tough as any other subject.

So why is it regarded as soft? We praise our top film-makers such as Ridley Scott, Gurinder Chadha and Ken Russell. We admire the talents of film actors like Joseph Fiennes, Keira Knightley and Helen Mirren. We lament the demise of the UK film industry. Nonetheless, many people sneer at young people with an interest and qualification in media. Funny old world, eh?

Monday, June 20, 2011

M&Ms show how to really extend a brand


At the weekend, I visited the new M&Ms store in Leicester Square with my family. We'd already visited the M&Ms store in Times Square New York, so we knew what to expect. Even so, we were still overwhelmed (yet again). The place was absolutely packed with shoppers. There was pounding rock music, over-enthusiastic staff and brightly coloured stuff everywhere.


It's a very impressive set-up, with an atmosphere that almost compels people to buy. One of the cleverest features is the use of set-piece photo opportunities at every turn, so that people are not only drawn into the store, but linger while they are waiting to snap or be snapped. It's shopping as entertainment. Not only that, but some of the tableaux are clearly aimed at parents (or even grandparents, as this re-creation of the iconic Abbey Road album cover shows). There really is something for everyone.


Obviously, you can buy M&Ms in every colour and flavour imaginable. But that's not where it ends. There are T-shirts, mugs, trays, shower curtains, sunglasses, models, etc, etc. In fact, everything you can think of that might have M&Ms on it, is available in a choice of colours. Even some things you would never have dreamed of, such as silver business card holders, are available at not inconsiderable cost. Take a look at the picture opposite. See the price on the model of the fifties diner? Over four hundred and fifty pounds. Extraordinary. So a packet of coloured sweets has launched a series of global superstores where people are clamouring to buy an amazing range of products, many of them not even edible. The question that I'm pondering, here in London, is: Smarties, where were you?

Monday, June 13, 2011

Seven ways to make a speaking event amazing

I've spoken at thousands of events, and attended many more. Some have been astounding, some average, but many head-shakingly dull. When the most memorable part of an event is the goody bag, it's time to consider ways to liven things up. Here are a few suggestions:

1) Give the people what they want. The fact that you have access to a number of speakers who share a particular expertise does not mean you should build an event round them. Listen to the chatter on social media, talk to your clients and find out what problems they are trying to solve. Then look for experts to deliver the solutions.

2) Encourage interaction. The days of asking audience members to turn off their mobile phones are long gone. They will use them anyway, so make it easy for them to share information round Twitter hashtags, on Facebook pages and in other online forums. They are the best advocates for your event.

3) Make a one-day event last three months. Start the chat on social media long before the event, and encourage it to continue long after. The event itself is merely a milestone on the journey.

4) Book speakers who get involved. Ideally, your speakers should be there for the whole event, mixing with the delegates. It provides more value for everyone, since the speakers get feedback and find out real concerns, and the delegates have more opportunities to get their questions answered.

5) Get the technology right Too many events are ruined by poor sound, video that doesn't play or presentations that don't work. It's the reason why rehearsal time is important, and the need for a strong liaison between organisers, A/V staff and speakers.

6) Copy the best There are are a number of models for speaking events, from Ted.com to Takahashi. Take elements from other styles and adapt them for your use.

7) Never settle for anything less than great. It's getting harder to get people to come to events. Make sure that every element of an event is as good as you can make it. The weakest link in the chain may be the thing that people remember, so always aim high.

Wednesday, June 08, 2011

Are you who you say you are?

Authenticty. It's a word used by a lot of people in the speaking world, but it seems to have a variety of interpretations. I think it's about being clear and honest, and behaving in the same way that you speak about. For example, I believe that one sign of authenticity is using your own stories. Another is being honest about your qualifications and experience. It's also to do with having experience in the field of expertise you talk about. Most importantly, it's about never making a claim to be something that you are not:

Being authentic on stage is very important. You are creating a bond of trust with your audience and taking them on a journey with you. They need to believe that you are a trustworthy guide who will offer them insights and techniques to help them in future. You can demonstrate your authenticity in many ways. Here are a few ideas.

- Conduct your own research and present the results as summaries and case studies

- Show pictures and videos that you have taken to illustrate your message

- Relate your experiences both recently and some years ago, and show how the same point still applies

- Discuss collaborations with fellow experts

- Use your experience to solve problems posed by audience members as questions

- Consider a masterclass-style presentation, working with one or two audience members as a demonstration

- Refer to the work of other experts, and indicate how and why you agree or differ

Finally, make sure that you "walk the talk" offstage as well as on. If your topic is time management, make sure you are never late or in a hurry. If you talk about teamwork, work with a team. If you are a communication expert, keep your messages simple. It's all about authenticity.

Tuesday, May 31, 2011

My FIFA Manifesto #honestal

I've given it some serious thought, and I've decided to put my name forward for FIFA President, just in time for the election. I would welcome your support.

My reason for standing

If you're reading this, you already know the reason.

My strategy

To persuade 156 member nations of FIFA to call for an election postponement, to allow for a period of reflection (and for me to campaign, obviously)

My Qualifications and Experience

I'm already President of a Global Body (The Global Speakers Federation) with 6,000 members worldwide.

I travel extensively, and understand global issues.

I'm an author of several books on media and PR, and know how to deal with the press in a diplomatic and helpful way.

I've been watching football for over 50 years, and since I'm a Fulham fan, know how to deal with failure and moderate success.

My Manifesto

Here is my seven-point plan to restore the credibility of FIFA

1) Immediate postponement of presidential elections for three months

2) All member nations to have one vote in future presidential elections

3) The entire FIFA board to resign, pending elections in three month's time

4) An interim committee to run FIFA to be appointed, consisting of Franz Beckenbauer, David Beckham and Pele.

5) Awards of 2018 and 2022 World cups to be rescinded and voted for in six months time on the basis of one nation, one vote.

6) All FIFA Board meetings to be held in public, and live-streamed online

7) An independent body to be set up to oversee ethical issues and deal with complaints


How you can help


Thanks for reading.

Simply tweet or re-tweet a link to this blog, using the tag #honestal

Thanks again,

Alan Stevens

FIFA - the castle crumbles

The goings-on at FIFA, the headquarters of world football, are beyond parody. As I write this, Sepp Blatter is due to be elected unopposed for another four years, with his only rival, Mohamed Bin Hammam, suspended pending an investigation of bribery allegations. Jack Warner, the longest-serving member of the executive, has also been suspended, and is now threatening to make allegations against Blatter himself.

Asked about the FIFA crisis at yesterday's press conference, Blatter said “What is a crisis? Football is not in a crisis. When you see the final of the Champions League then you must applaud. So we are not in a crisis, we are only in some difficulties.” Clearly he'd either been listening to Supertramp's fourth album, or the (alleged) remarks of Labour PM Jim Callaghan in 1979 (though Callaghan never uttered those precise words). Whatever the "inspiration" for his words, Blatter's stonewalling and denial of reality is breathtaking. An Australian politician, Nick Xenophon, has compared him to Monty Python's Black Knight, laying on the ground, all limbs hacked off, saying "It's just a flesh wound"

Jack Warner has revealed an email to him from FIFA Secretary-General, Jerome Valcke, Here's an extract "For MBH, I never understood why he was running. If really he thought he had a chance or just being an extreme way to express much he does not like anymore JSB. Or he thought you can buy FIFA as they bought the WC." (MBH is Mohamed Bin Hammam, and WC is the World Cup).

But now we could be seeing the end game. Fifa’s major sponsors Coca-Cola and Adidas have become nervous, and are calling the position at FIFA “damaging and distressing”. Perhaps Sepp Blatter should give Tiger Woods a call to find out how to react to sponsors closing their wallets and looking for the exit door.

The castle is crumbling, but the king has his fingers in his ears and is singing "ni-ni-ni"

Saturday, May 21, 2011

The Media Coach Radio Show 20th May 2011

Featuring an interview with Baroness Tanni Grey-Thompson and music from Mick Terry.

Thursday, May 05, 2011

Bread, Wine and Wifi

I travel a great deal, as do many of us these days. On my recent trips, I've been thinking what makes me happy when I arrive. I'm a man of simple tastes, so I've narrowed it down to just a few things. Obviously, I need somewhere to stay (ideally with a shower that my six foot three frame can stand under). I like a nice comfortable bed too, and a room that's in the quiet part of the hotel.

But there are three things that really make travel a good experience for me:

1) Bread

Just bread? Well ideally a bit of cheese or ham too, or maybe even a salad. It's not what the food is, it's whether it's available. Airline food, despite all the marketing to the contrary, and the involvement of celebrity chefs, is still pretty grim. When I arrive in a hotel at 1am local time, my body clock may still say 4pm. I'm hungry. One of the worst things to hear is "The restaurant is closed right now, and room service is finished too. There are some snacks in the minibar." A packet of peanuts is not what I'm looking for. Many hotels do have 24-hour room service, but I've often dropped off to sleep in the 40 minutes between order and arrival. If some hotel chain offered an instant 24-hour cheese sandwich service, it would be top of my list.

2) Wine

Don't get me wrong, I'm not a great drinker. It's not even that I'm looking for a glass of wine. A cold beer, coffee or even a fruit juice would do. It's more about what goes with it. I'm looking for a quiet place where I can sit and relax and have an enjoyable drink in peace. Travel, although often a solitary activity for me, is also done in groups, whether waiting for a train or sitting on plane. There's something very restorative about being able to find a peaceful place to just sit and think, read a book, or do nothing at all.

3) WiFi

Being able to communicate with the rest of the world is invaluable for me. I'm not an email junkie, or someone who must be available at all times. It's useful, but not essential 24/7. But I'm also a husband and father, and the ability to chat on Skype in video with my family is a real tonic. It would be wonderful if hotels didn't try to pay off their nation's national debt with internet access charges too.

So that's it. I'm not asking for much. A little food when I arrive, a quiet place to relax and affordable contact with my loved ones. A few hotel chains do it, so could the rest please take note? Thanks.